Fetti Overview
Story
As a college student at the University of Southern California, partying is big part of our school culture. It’s a great way to meet new people and engage with your community. However, the discovery process for these night time events was far from easy so I created Fetti with my friends to fix that issue.
Goals
We wanted to created a centralized and cohesive way to discover and compare USC night life events. Directly increasing the party attendance of female and racially diverse students across campus was also a huge priority. A snippet of our impact with Fetti is display at the bottom of this showcase.
Process
Every design project’s process differs, but the my framework for the creation of Fetti was as follows: Research, Ideation, Building, Testing and Shipping
Please reach out to me for a more in-depth walkthrough of my process.
Role
Product Designer, Project Manager, Founder
I directly lead all things design including, but not limited to: UX Design, Visual Design, Interaction Design and Content Design
Timeline
80 Days (Summer 2019)
Our team ideated, created, and shipped the Fetti mobile app during the Summer of my 2019 Apple UX Design internship.
Tool-Kit
Sketch, Figma, Proton, Adobe CC, Zeplin, Sublime Text, X Code
In addition to my usual tool kit of design tools, Fetti required me to use my engineering chops as to meet harsh project deadlines.
Home Screen UI
Ability to see a host's Instagram
App On-boarding Interaction
Event USC student's found with Fetti
Event USC student's found with Fetti
Fetti Promotional Installation
Weekly Song Spotlight for Fetti Audience
Promotional Instagram Content
Instagram Giveaway Content
Project Reflection
The Fetti team and myself are extremely happy with the reception of the product and we’re excited to work on the project with each new day. Fetti’s been able to connect students to life long memories, friends, and experiences. We’re impacting culture and having a darn good time while doing it.
Next Steps
The current version of Fetti isn’t built for scale as we needed to get to the USC market as quickly as possible, but I’m currently designing an experience that would allow other colleges across the country to be able to discovery local parties with Fetti.
Special Thanks
Nothing great was every built by one person. I’m super grateful for my hand-picked team that went to battle with me: Obehi Uadiale (Marketing), Tim Agboola (Engineering), Ygor (Marketing), Noel (Marketing), Anita (Marketing) and Peter (Copy-Writing)
31,000+ Downloads
Total Fetti App Downloads in 1st Month of Launch
52% Increase
In Student Run Event Attendance at USC
11% Decrease
In Student Event Related Robberies and Acts of Sexual Harassment
Click here to contact Tobi to receive an in-depth case study on this project.