Kanye AR Overview
Story
Kanye West is artist whose albums have such a rich story to them and Augmented Reality was a technology I wanted to design for and learn. Going through my own design process, I designed a unique experience revitalize and celebrate the notorious discography of Kanye Omari West.
Goals
I wanted this to be a learning experience for myself in regards to teaching myself AR/VR design. Walking away with a strong sense for considerations when building for AR and developing strong software skills was top priority.
Process
Every design project’s process differs, but the my framework for the creation of Kanye was as follows: Research, Ideation, Building and Testing
Please reach out to me for a more in-depth walkthrough of my process.
Role
Augmented Reality Designer, Visual Designer, Engineer
This was a solo personal project. I executed on all things creative (minus the actual album covers) and engineering.
Timeline
2 weeks (November 2019)
I created this project to learn, but I also intended to present it during an interview for an AR Design related position.
Tool-Kit
Sketch, Principle, Unity, Blender, Vuforia, AutoCAD, Adobe CC, C#, X Code
I learned the majority of these tools on the fly.
Augmented Reality of Wolves cover art on Spotify
Kanye AR Archive Activation of Kids See Ghost
Simultaneous AR activation of various Kanye West Albums
Project Reflection
I love to learn and by teaching myself how to build an Augmented Reality experience, I learned a lot about myself. I learned that I have a budding love for using new technologies to provide impactful experiences to people and put a smile on their face.
Next Steps
As with any experience, the product can always improve. I plan to flush out key aspects of this experience by building the web page to initiate the user journey for the experience. I really want to dive deeper into what I can do with the animation of the albums themselves.
Click here to contact Tobi to receive an in-depth case study on this project.